History Of Music

Purpose Of Music Videos

A music video is a short film involving both the song and imagery, generally produced for promotional or artistic purposes. Modern music videos primary use is for marketing, to increase the sale of the music of the artist. An artist may choose to create a music to express the true meaning of their song, through an artistic approach. Synergy across different products. For example, a soundtrack to a film, such as 'The Low' by Flo Rida, who's video includes clips from the film. A music video can create a lasting image of an artist, so when the audience thinks of an artist they think of their video and visa versa. Music videos also help to gain popularity of the song.

Development Of Music Videos

Music videos started in the 1930's with videos such as Elvis Presley's first TV performance. This was very typical at that time, musicians would sing in live action shows. This continued until 1980's when MTV was launched. The first video that played on the channel was 'Video Killed The Radio Star' by the Buggies. After this point videos began to be created where the video accompany or represent the song and would help to boost sales. For example Madonna's video greatly influenced her career. MTV has impacted music channels such as VH1, 4Music etc, have gained more attractions as a marketing tool. 

New Technologies

The biggest technology development that has excelled music video is the Internet. So much that unsigned artists can make a music video for their music. An example of this can be the UK rap scene. YouTube channels such as GrimeDaily, SBTV, LinkUpTv, have all contributed to the rise of a lot of UK artists, such as Scorcher, Giggs, Wretch 32 Etc. The internet has allowed fan of artists to download there new latest song as they are released.