PERFORMANCE
Performance based videos show only the band/artist performing the song. It is the most inexpensive out of the three and easiest type of video to make, providing you can find a suitable location. A variety of shots need to be used in quick alternation in order to keep the video interesting, as there is a risk it could look boring with only performance. In most music videos every shot must be between 3-5 seconds before it transitions to another shot. An example of a performance based music video can be a song called 'Diary Of Jane' which was performed by Breaking Benjamin. In most of the shots, it is shots of the main singer singing and playing the guitar. The unique thing about this music video though (alike with other music videos) is that they chose to perform in a scenery which could connote a certain message, which some would argue that it is a mixture of abstract and performance. Of course the video cannot just be performed in any place however, it should somehow link to the content of the song that is being performed.
NARRATIVE
Narrative based music videos contain footage that shows a storyline that runs throughout, or sometimes several storylines running parallel to each other. With actors and sometimes with the artist themselves, the story will either link to the lyrics of the song, or just the overall theme. If a song has been featured in a movie, the music video will often show clips of film footage cut into the music video. Sometimes, narrative music videos may come off as cliché or unoriginal and even in some cases, boring if the narrative were to follow the lyrics too closely.. This style of video is excellent for suggesting themes to the audience, however it is more difficult to film, and there is more to consider; such as location, actors, mise-en-scene, composition etc, and it would be more expensive to organise. An example of a narrative music video would be a song called 'Dilemma', which was sang and performed by Nelly and Kelly Rowland. The benefit with narrative music videos (which this music video takes advantage of well) is that the narrative storyline of the music video may finish at a unresolved state, which gives the artist a chance to the write a 'follow-up' song, relating to the same issue as the previous song but on a different beat and different lyrics etc. This is beneficial to the artist as it builds up their reputation and builds up there attention from the audience. Some artists may find that they make more profits on the follow-up song as people are intrigued to find out what happens in the end. Narrative music videos can also relate to the audience as some songs speak on issues that happen in real life circumstances.
ABSTRACT
Abstract videos are based around a single concept or idea. This type of video is unusual and are a lot harder to film, mostly being done with editing and Special FX, and would therefore be not only harder to do, but also more expensive. These types of videos also aren’t very popular as they are not very easy to relate to, so very few videos are purely conceptual. These videos are made for people who appreciate the art of things and look for the deeper meaning of things; this may mean that video may include some subliminal imagery which may not be acknowledged at first glance. Abstract music videos are usually made for artist who are well established and already a household name. An example of this kind of music video can be a song called 'The Spiteful Chant', which was written by Kendrick Lamar.
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