Goodwin's Theory

Goodwin's theory about music videos can be split into 8 different sections:

LINKS BETWEEN LYRICS AND VISUALS

In this section, this is where the lyrics of the song have a direct link to what is going on in the music video. An example of this can be a music video done by 50 Cent called 'Many Men'. In the lyrics, Curtis talks about drug dealing and relying on his partners for support but later on being betrayed by them only to survive the ordeal. In the music video a scene is shown of him getting shot on a street corner overlaying lyrics that say "many men, wish death upon me".

 

LINKS BETWEEN MUSIC AND VISUALS

The link between the music and the visual can be one of three things; these things are - complimentary, contradictory or amplified. This can be portrayed through the editing or the type of music video that it is . An example of this can be a song called "Good Morning" which was written and performed by Kanye West. This song would be classed as contradictory and that's due to the editing and type of music video it is (which is narrative, although the whole music video is animated). In the chorus he continuously says "good morning", which is suggesting a positive message, however in the music video the main character of the music video is having a bad day, which can in someway amplify the meaning of the lyrics. 
 

 

GENRE CHARACTERISTICS

The characteristics can be depicted as the certain traits associated with a specific genre of music; e.i if the song was a rock based song, the music video would include a performance of from a live band. However, as I am looking to do a music video for a song which is done in a Hip-Hop & R&B, ill give an example of a music video done for Hip-Hop. An example a song called "A.D.H.D" which was done by Kendrick Lamar. The music video consists of people who are performing in urban clothing e.g., Hoodies, expensive trainers. Some of it is performed on a street, which is meant to amplify the "Neighbourhood originality". In a song called "Purple Swag" done by A$AP Rocky, in throughout the whole music video he was wearing his gold grills, which were meant to imply he's wealth. The genre of Hip-Hop is to illustrate how good you are at something, which can also be known as 'Flossing' or 'Flexing'. The same characteristics are seen in his music video that was done for "Purple Swag". In a song done by him called "Peso" all of the video is done in his hometown of Harlem, New York. Again this describes and implies the originality of his music.