Lyrics With Plan

Permission Letter To Relentless Records

Track Option #4: Christ Conscious - Joey Bada$$

This is a song which was written by an artist by the stage name of Joey Badass, who is from Flatbush, New York. He has a very Neo-style which mixes old NewYork rap with the modern New York rap.

Track Option #3: Leapord Shepard - The Underachievers

This is another group that are also from the same sub-genre of conscious rap, who are from Flatbush, New York. The group are known as The Underachievers. The message in there song is to have a free spirit. They also talk about the importance of self-enlightenment and being knowledgable and wise. An idea for this song would be having the footage in monumental scenery; for example, mountains, rivers, forests. These kind of places have a beautiful scenery which, to some people, enlighten us on how the beautiful the world really is. 

Track Option #2: Turn Me Up - Ab-Soul

This is another song which is done by the same artist, which has a similar message to the previous song that I showed in the first track option. However, this song features another artist named Kendrick Lamar, who is also apart of the same group. I believe that the previous song was inspired off of this song as this song was created first.

Track Option #1: Can Anybody Hear Me? - Ab-Soul

This song is a conscious rap song, which was written by Ab - Soul who is an artist from a group named Top Dawg Entertainment (T.D.E for short). The song is about having ones thought heard by people instead of constantly being ignored. It features a lot of deep messages about how the music industry is operated and how it prevents the true meaning of hip hop and rap from being exposed to the fans. Possible Filming ideas for this song are: having the artist perform in the studio; I could also have the artist going about his daily business but not being heard by anyone.

Logo For Artist

I chose to make this the logo for my artist as the fist logo can represent pride, power and a high status. The vibrant colours which are used can represent different personalities and emotions which is very big within conscious rap. Also the use of the headphones can suggest to anyone who see the logo that it has got to do with music. the combination of both the fist and the headphones makes its own metaphor which could be "empowered music" which is what conscious rap is all about, which is getting to the deeper meaning and message of the song.

Proposal

Proposal from emeraldvision100

Inspiration

The type of music video that I am looking to create to be one similar to most conscious rap music videos. As conscious rap is meant to have some sort of meaning behind the song, I must look at techniques in which i can illustrate certain punch lines and/or metaphors using special FX  software such as After Effects or Sony Vegas Pro. Furthermore, I think it is a way of expressing how one really feeling and allows the audience to emphasise with the artist.

Conventions Of Hip Hop Music Videos

 

Megan Trainor Analysis 'Its All About The Base'

Theme: The theme of the song has references to the size of ones body, in other words stating that no matter how much you weigh, you are perfect and unique. The song has a 1950's feel to it, I think this is due to the type of beat and instruments that are used in the music itself. This is demonstrated through the type of clothing that the artist and dancers are wearing in the background; clothing like polka dot dresses, patterned tights, bow which is tied on the head and flat shoes. These types of clothing can be seen in movies which were made about that time such as Grease. I believe they used this type of costume in order to give an 'Innocent' feeling to the song to further emphasise a positive message to the video. The bright colours are used throughout the whole video, they are even used in the bedrooms where they perform; bright colours can subliminally suggest positive messages to the audience. The also use the theme of Barbie and Ken (which where popular toys around the 1990's and early 2000; this also adds to the positive feel of the music video.

Camera Angles: The predominant shots that are used in this music video are close ups, long shots

medium shots. The close up shots are used in order to show the positive expressions on the artists face as she lip synchs to the lyrics, which will suggest that she is giving a positive message. The medium shots are used in order to show the artist and to partially show the background; for example in the third screenshot I used, the medium shot used shows the artist in the middle and the dancers in the background along with the bright pink background. The long shots are used to show the scenery and the dancers showing there choreography. The long shot is probably the most important shot used as it gives hints to what the message behind the song really is. For example, in the second screenshot that I have shown, the long shot shows the composition of the two actors; the composition shows how a Barbie and Ken toy set would look like.

Editing: The editing is very fast paced, which is used in order to match specific shot in sync with the artists lyrics; for example, at the beginning of the song at around 0.24, the artists lyrics state 'cause I got that boom boom boom'. At the same time the a shot of one of the dancers dancing provocatively (in what the media today would call 'twerking'). Another example is when the lyrics state 'I see them magazines, working that Photoshop'; as this happen a shot of 'before and after' comes on screen in synch with the lyrics. In conclusion the long shots are used to give hints of the message behind the song.

Target Audience