Although this song is not necessarily labelled as a conscious Rap song, the thing i like about this music video is the used of good scenery and the clothing that all the artists are wearing, i think that this plays a role in giving the music video a urbanised feel. The main thing i like about this song is the use of animation and how the animation is an illustration of the lyrics in the song. I think that the animation used plays a BIG role in allowing the viewer to remember the beat of the song but most importantly the lyrics of the song, which then makes the song extremely catchy. In fact this was my first time even hearing the song, I just happened to stumble across it as i was doing research on my inspirations on exiting music videos but already I have added it to my playlist!
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